My apologies for putting you on the spot, but the point still stands that posting a somewhat less-than-truthful "ad" a week before the planned opening date (with no mention of that, mind you) is highly questionable.
You may judge people in the UK badly who run websites, but tend not to include your own country!
Any idea what my country actually is?
I knew it would rub someone the wrong way... I never said all or most shady activity origniates from the UK, but would anyone question that more than the "fair" percentage does? It gets to the point where many people are suspicious of such situations, and if I were a UK webmaster, I would feel the responsibility to go out of my way to ease any suspicions, not magnify them.
It may not be fair, but very few people have any way of seeing the big picture to judge you by.