Here's some Ps and Qs about Search Engine Visibility:
1st and most important, don't drive yourself insane trying to be in the top 10 on every single search engine with every single keyword. You'll do just that drive yourself crazy. [Of course, since that is my function at CBS Sportsline, I won't be passing that along to my employer
Tips for prepping the page for search engines.
1. Choose which keywords you are using as your main focus words. Many, if like me, will find this difficult after the 3rd or fourth on my own pages. Since your so close to the project. Here's a tool that will help you:
a. Go to http://www.goto.com
b. Click on "Get Listed on GoTo"
c. Under "2. GoTo.com Client Toolbox" and click on "Search Term Suggestion List"
In this box type in the keywords you find appropriate for your site. It will then show you how many times it was used in a search during Sept. 98. Don't worry if the numbers seem a little low. Goto.com is a new search engine, the numbers will be much higher on the more popular engines. It's a great help.
2. Title and Description tags: As already posted, list each page's title tag as approprate to that pages content. Just make sure to use your main keywords within in the tags.
3. As for the text not being grammatically correct, you may want to rethink that. There are some engines that use the tags, Description especially, for your site's listing. But, as posted above, learn the "Stop" words. These can include "web" "internet" "the". Be creative in your tags and remember they are still viewed in most of the browsers.
4.Keyword tag: A rule of thumb is to use 300 characters for keywords. There are many websites that hardly use their keyword tags to their fullest potential. Search engines don't punish you for using 300 keywords, they punish you for misusing this tag. Most simply ignore the amount larger than their limit.
For example, Lycos accepts up to 1024 characters but Webcrawler uses the first 250 of the entire page. Webcrawler wouldn't recognize that over 250.
5. To not spam. Make sure not to repeat the keywords more than three times in any given tag. Don't use words that don't relate to your page. Don't use hidden keywords on the page.
6. Comment tags: look like this <!-- -->. They are usually used for organizing the html code, but are also used by search engines when indexing the site. Use keywords here.
7. Alt tags: As mentioned above, use them anywhere there is a graphic. Even if you use have a banner for a sponsor, use the alt tags to your advantage. For example, if you have a terrific *wink wink* banner for FutureQuest on your Winget Software site...use the following alt tag "Winget Software presents FutureQuest webhosting."
8. If you're domain name utilizes your keywords, ie www.wingetsoftware.com, use your full url when linking. That goes for site branding to. This mostly helps with Excite.
9. If your domain name does not, then use directories that do. For example, I have a marketing domain name but I have a site on that domain called Celebrate Life - A Website for the Living. Both "celebrate" and "life" are commonly used to get to my site. So my site's url is http://www.123marketing.com/celebratelife/ .
All my links use this full address not only to get to the correct link, but for better use of my keywords. On my marketing content only site, I doubled up the keyword "marketing" by using 123marketing.com/marketing/ .
Well, I've written a book now. I hope this isn't too long for the forum.
And it's hi ho hi ho
back to work I go.