I will never understand Google....

[PhunkyMonkey]

One day I will search a series of search terms on Google & my site will be ranked number one...

A few days later I search the same terms, and my site is nowhere to be seen...

But then a day or so later, it is back up at the top!


And it goes back and forth like this.....
In general, it brings in business, so I'm not complaining about that... but I just don't get it! Why should it change so dramatically when I have made no changes... it is not one of the leading search terms or anything.... (and I'm not even going to get started on the Florida fiasco!)

[Wassercrats]

News sites get indexed daily by Google, so if the search term is in the news one day, your site will be lower on the list. I don't know if that's what's happening in your case though.