META TAGS Question

[Chris Carlson]

Should I put META tags on all the pages in my site, or just the intro? (i.e. index.htm) Also, if I should put them on all the pages, should each one be different as appropriate to that certain page ( i.e with different keywords)?

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Thanks,
Chris

[Dan Kaplan]

Definitely yes to both (all pages and appropriateness).[nbsp][nbsp]However, I'm not convinced that different keywords on every page are that big a deal, assuming your content is fairly similar.

The reason I say this is that keywords are not the entire picture (and when you count a human fed directory like Yahoo and individual reciprocal links -- neither of which take META's into account -- as often 50% or more of total traffic, making keywords even less significant) and your page content will weight just as heavily in most rankings as a few changes in your keywords.

That said, your META title is probably the single most important thing, and that should definitely be specific to the page.

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